When it comes to building a website, many businesses choose to do it themselves using custom software or popular online tools like WordPress, Wix, and Squarespace. While DIY options can save on costs in the short term, they may not be the best approach in the long run. Custom website development offers a number of specific benefits that often result in better outcomes for businesses. At the same time, PPC (pay-per-click) advertising is an essential part of any digital marketing strategy.
A custom website and eCommerce PPC campaign are two of the most important aspects of any effective digital marketing strategy. When done correctly, these two elements can work together to form a powerful tandem that attracts new customers and drives revenue growth.
Here are seven reasons why this combination is so successful.
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Increased Visibility
Custom websites are designed to be highly visible in search engine results pages (SERPs). This is accomplished through the use of carefully selected keywords and other optimization techniques. PPC campaigns can also help increase visibility by placing ads on SERPs and other websites.
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Improved User Experience
Custom websites are designed with the user experience in mind. This means they are easy to navigate, visually appealing, and offer relevant and useful content. A leading SEO Agency noted that a good PPC campaign will also take the user experience into account, ensuring that ads are targeted to the right audience and that they lead to landing pages that are optimized for conversion.
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Greater Engagement
Custom websites and PPC campaigns that offer a positive user experience are more likely to engage visitors. This engagement can lead to improved brand awareness and loyalty, as well as increased sales and conversions.
- Better ROI
Custom websites and PPC campaigns are often more effective than other digital marketing strategies, resulting in a better return on investment (ROI). This is due to the fact that they are more targeted and offer a higher degree of control than other options.
- Increased Efficiency
Custom website development and PPC campaigns can be highly efficient, providing a higher volume of leads and sales at a lower cost per conversion. This makes them an excellent choice for businesses that are looking to increase their sales without breaking the bank.
- Scalability
Custom websites and PPC campaigns can be easily scaled to meet the changing needs of your business. Digital Marketing Agency Chicago added that as your business grows, you can add new pages and features to your website and adjust your PPC budget accordingly.
- Enhanced Tracking and Reporting
Custom websites and PPC campaigns offer enhanced tracking and reporting capabilities. This data can be used to fine-tune your digital marketing strategy for even better results.
Custom website development and PPC are two of the most important aspects of any effective digital marketing strategy. When done correctly, they can work together to form a powerful tandem that attracts new customers and drives revenue growth through web listing solutions. If you are looking to improve your online presence and boost sales, contact a custom web development company today.