My friend started a business Car Rental Services and was worried about customer engagement.
According to him, it was going great at the start, but eventually, everything went wrong.
At the start, there was a healthy customer flow and an increasing revenue cycle. Later, the
customer flow decreased, and he went into loss.
What do you think was missing, and what made him go this low?
Well, the research shows that a short span of the customer is always temporary happiness.
Consistent customer engagement is a key to success, and without it, there is no lead
generation or revenue cycle.
The short attention span of customers is an alarming sign, and it makes you realize why
customer engagement is necessary. For long-term success and a friendly user experience, you
must have consistent customers on your page.
When you have people at the back end, you know you can sell your products even when the
market is low. All smart business owners work on the idea of customer engagement
because they know a temporary success is always supposed to end.
Why video marketing?
In this era of the internet, social media strategies keep on changing, and to meet this change,
you need to update your business strategies.
People are interested in watching video content because it grabs their attention and
boosts their business engagement. Video content is a current demand, and it helps you settle
the shrinking attention span of customers.
At this time, customers have a realistic approach, and they want to get proper details of
products before purchasing, for example, if you are selling titan spray gun parts, your
customers will expect video content as it is naturally more engaging.
A video alone gives you all the product details more than any other form of content.
Therefore, video marketing is the current obsession, and it is a great format to build a
successful business future.
How video marketing increases customer engagement?
Customer engagement is all about an emotional connection with a brand. It represents the
true customer’s relationship with a company and how much they trust them as a brand.
So, when you work on your marketing strategies, make sure that you keep customer
engagement a top priority. Video marketing is one of the strategies that can help you connect
with customers more effectively.
There are different ways by which you can make your video marketing strong, and these includes
1. Create connection through stories
The best way to communicate with customers is to directly approach them through video
stories. Make a video story with key elements like characters, suspense, and drama.
When you modify your storytelling and make it interesting, it becomes a piece of cake for
you to engage your viewers. For this purpose, work on tour video content and make it more
interesting and worth watching.
In a marketing context, you have to create content that has relatable characters and events.
And make sure that your storytelling is according to the values of your audience. When you
create something keeping your culture in mind, people connect to it and show interest in
buying.
2. Build trust with social proof
Video marketing is all about winning customers’ trust. When your clients can trust a brand, it
is a sign of success on your end.
Social proofs give authenticity to your content and help people trust you as a brand. They
help you drive attention and emulate the attitudes of people.
For this purpose, create testimonial videos to let customers understand your products l. It will
improve user experience as they get the opportunity to trust your products through real
messages.
Testimonial videos are inexpensive, and they save both your money and time. They carry all
the necessary information you want to share and convey an emotional connection to your
customers.
When people see testimonial videos, they feel connected as they get a face-to-face experience
with your products. Another way to build trust with social proof is to make unboxing videos.
They are more engaging and get more views than other video content.
3. Make a mobile-friendly message for customers
Video marketing is a flexible way of engaging customers because its message is
user-friendly. You can create unboxing videos for people interested in buying products.
Moreover, you can also make explanatory videos for software-related services. They help
new and old customers understand your services, and give them a friendly experience of
connecting with your brand.
You can view videos on desktop and mobile, both because they ensure a viewable portrait
mode on all devices. Customers get easy access to video content, therefore it is one of the
most engaging marketing strategies.
It is also user-friendly because you get the option of subtitles which is a plus point. You can
watch them in public places even without headphones, as you can understand the key
messages through readable captions.
4. Respond to video engagement
Video marketing is a simple marketing strategy that helps you increase customer engagement
more than any strategy. It offers you a platform where you can respond to your customer
engagement.
When you respond to your customer engagement through comments or messages, people on
the other side feel more connected. A simple like or reply increases the interest of customers
and gives them a solid authenticity of your existence.
Video marketing increases customer engagement because sometimes a simple clip gets viral
and makes you famous in days. Even negative comments have a good impact on customer
engagement because looking for controversial things, and your response is a big things for
people.
5. Expand reach with video
Video advertisements are the best source of engaging customers. It is one of the most
growing and effective marketing strategies for now.
You can use video advertisements as a source of getting more potential customers. It helps
you reach customers faster as they have more views.
You can boost your video marketing by adding video advertisements to it. It is a great
an addition that can help you boost your customer engagement.
Author Bio: Hamza Abbasi is a keynote speaker on social media strategy, LinkedIn marketing & social
media marketing trainer, MediaHicon digital marketing author, and MediaHicon SEO consultant for
global organizations.