IG Adds Collaboration Options for Feed Posts and Reels


The Instagram Collab tag can only be applied to reels and feed posts. So, what is the purpose of the Collaborate tag? This is not a new tool for content production. It does not provide additional editing tools or statistics. However, it simplifies communication with your audience.

Instagram provides two methods for displaying a relationship:

  • It isn’t easy to distinguish between personal and professional tags in social media postings.
  • To indicate that an article is sponsored, use the badge element. Only certain authors may use this label.

The Collab label offers an additional option. It allows you to tag others as collaborators, and those individuals will appear as co-authors on your posts. Users may also instantly share posts without taking screenshots or utilizing third-party programs. Any public account may use the Collab tag, regardless of audience size. It is a new, simpler way to indicate a professional relationship.

In conclusion, the Collab tag…

  • Shares material on time.
  • All authors of a post are credited.
  • Allows consumers to visit a brand or creator’s profile by simply touching their name on a post.
  • Promotes openness among your followers.

As part of a series of new creator-centric features, Instagram has diligently developed monetization strategies for artists and businesses. Currently, you may not be able to use this feature since it has only been rolled out in the United Kingdom, Ireland, and India, and you may only invite collaborators from those countries.

Ways to use the Instagram Collab Tag for Reels?

As a new development, Instagram Reels are short video clips that can be accompanied by music. Like feed postings, reels are stored in a grid on your profile.

You may make movies up to 60 seconds in length; however, shorter is preferable for most of the video material. In addition, reels have complete editing features, such as special effects, quick airbrushing, and split-screen cinematography.

Be cautious when reposting from other social networks. Instagram “deprioritizes” low-resolution videos and logos from other sites.

Due to the similarity between feed articles and reels, Instagram has restricted the use of the Collab tag to certain types of content.

  • Both reels and feed posts are made of permanent materials.
  • Everyone may use shopping tags.
  • Other content categories, such as Stories and IGTV, are more difficult to locate for consumers.

Reels appear in several places on your profile. They are kept on the Reels page, shown in your main grid alongside your feed articles, and you may also choose to publish them to Stories.

The Instagram algorithm considers your followers’ particular preferences when determining whether Reels or feed posts have a greater total reach. In other words, even if the entire world is obsessed with reels, your feed posts will receive a greater reach if your followers prefer feed posts.

There are already several uses for reels for Instagram collaborations. Now that video clips may be up to 60 seconds in length, you have enough time to demonstrate a product, describe a feature, or promote a brand event. Additionally, features such as split-screen video make it easy to respond to other users’ content.

Creating a reel with the Collab tag begins by recording and editing as usual. Click on Preview to verify everything appears correctly, and then tap Next to examine the sharing options.

You can post the video as a reel or a narrative, edit the captions and audio descriptions, and tag individuals.

Tap Tag People to view the Collab label.

You will have the option of tagging individuals as usual or inviting a collaborator to be acknowledged. If you choose, you may use both features within the same post. For example, you may tag a friend and name a brand as a partner. For now, let’s focus on the collaboration label. Tap Invite Collaborator instead.

You will select an account to tag on the next page.

You may tag a maximum of 20 accounts. This total includes both standard and collaborative tags. You may tag a maximum of 10 individuals and 10 collaborators or a maximum of zero individuals and 20 collaborators.

This will return you to a share screen, where you can finalize your preferences. This screen will now include a brief overview of the market partners. Once you are satisfied, you may post the reel.

You may publish your reel instantly, but your collaborator may take some time to approve it after receiving the notice. Don’t worry if it doesn’t appear immediately. Collaborators can share your reel on their profiles and will be acknowledged as co-authors once they accept the tag.

What is the Instagram Collab Tag, and how do I use it?

The first type of material on Instagram is a feed post, which consists of square photographs uploaded to the user’s profile grid. This format allows you to submit single images, photo carousels, or even short films. Feed articles are often predicted to disappear; however, it is unlikely to occur. In addition, Instagram executives have stated that photographs are not going away. They are easy to publish, never expire, and are the first form of material visitors see on a profile.

The Collab label is also applicable to feed posts.

The first step is to take or select a picture from the camera. You may create a carousel of images as you normally would or upload a short movie. Additionally, you may use the same filters and editing tools.

Once satisfied with the picture, proceed to the next page to configure your post.

Tap Tag People to view the Collab label.

As with Reels, you may tag individuals using the usual method or the Collab label. We are currently focusing on the Collab label, so please click Invite Collaborator. You can search for accounts to tag on the following page. Please note that you may only tag public accounts in the countries participating in the pilot plan: India, Ireland, and the United Kingdom. Private accounts cannot be tagged anywhere in the world.

In the same way, as with Instagram feed postings, there is a limit of 20 tags. This total includes both standard tags and collaborative tags. For example, you may have 13 tags and seven collaborators, but not 15 tags and 20 collaborators. When you have selected a collaborator (or collaborators), click the checkbox to confirm your selection.

Upon returning to the settings page, you may make additional changes or publish the article. The Tag People option displays a summary of the tagged accounts. Don’t worry if it takes a while for the tag to appear on your published post; collaborators must first see the notice and confirm the tag before they may share it on their page.

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