In this modern age, technology has become an utmost important part of our lives. We cannot function well without our mobile phones and are working on making them more useful day by day. The worldwide statistics suggest that:
- The number of smartphone users in the world today is 6.648 Billion, which translates to 83.72% of the world’s population owning a smartphone.
- The number of people that own a smart and feature phone is 7.26 Billion, making up 91.54% of the world’s population.
- There are 2.87 million apps available for download on the Google Play Store.
- More than half of mobile app users globally rely on apps to meet their shopping needs.
With numbers this high, it is no news that businesses are trying to explore the ways of using mobile applications for their benefit. Mobile app development Dubai is the main focus of every company by which they can market their product and explore the audience better. Here are some of the major benefits a mobile application will provide to your business.
Improved Customer Engagement
For any new brand, the main concern is to engage the customer into your products and mobile applications do just that. They help your business to not only show but explain the product to the customer in order to capture their interest.
Revolutionized Retail Experience
Mobile app development has revolutionized the way people shop as they provide so many options with just one click. People can shop within the comfort of their homes, they can see and compare many products at the same time which is not possible for an in-person retail experience.
Build Brand Image
A distinct app can build a brand image that no one can tarnish. In a very advanced market of app development Dubai people are looking for apps that can make their business look different and stand out in the crowd. It is difficult but not impossible to create an app that makes your brand a noticeable one among the pool of other similar products.
Provide Thoughtful Insights
Mobile applications record and analyze the surfing and searching pattern of users and show them the products according to their needs. This algorithm is extremely important for businesses because it gives lucrative customer insights on which they can base their future campaign.
Provide a Marketing Medium
Many app developers Dubai think that they are not just making apps but are also creating an accurate marketing medium for their clients. The applications can display new products, send notifications about sales and create loyalty programs for the customers which is a very popular and powerful marketing tactic.
Direct Feedback Collector
Mobile applications also work as real-time feedback providers to companies. Customers can give their reviews and companies will have useful insights and suggestions about their products.
Final Words
Mobile applications have become a real need for any business in today’s world and they are serving a major role in making sales better. Having the right application is very crucial as it will shape the future of your product or business. The market of mobile app development company in Dubai is saturated and app developers in Dubai are creating new ways to entertain the higher level of expectations of clients. They are adopting newer technologies day by day to give people futuristic experiences within their mobile phones. If you are a business owner and thinking about getting an app made then this is the time to act upon this thought. App development Dubai is in full glory this year and if you need help in deciding an IT company for your app then we completely recommend https://www.inlogic.ae/ for carefully created and delicately developed impeccable mobile applications.